Based in the UK, we are Simon and Rebecca, the husband and wife team behind Isla & Fraser.
Named after our twin children, family values are woven into the fabric of our organic baby brand, with our designs and brand ethos deeply rooted in nature.
Inventing by way of necessity, we created something that we had been looking for, something that didn’t exist when we became parents to our twins. We have a girl and a boy and we knew we didn’t want them defined in pink and blue. Our biggest frustration came when searching for suitable baby blankets. We wanted cellular, gender neutral options in beautifully modern designs. We also wanted them to be the softest thing our delicate babies’ skin could possibly touch: warm yet breathable, and made in the finest quality organic cotton.
Our son had extremely sensitive skin when he was born and was constantly covered in rashes. From his bubble bath to the laundry detergent to his clothes, we eventually overhauled everything he touched to make sure it was organic and suitable for sensitive skin. Sure enough the rashes soon dissipated. So on a frosty winter’s walk one day we were so dissatisfied with the blankets we were using to keep our twins’ warm, that by the time we got home we had decided to do something about it.
Using Rebecca's knit expertise, we got brainstorming and sketching and then picked apart and tested bundles and bundles of yarn to find the qualities, weights, and softness required. We got in touch with some of the very best organic yarn mills and our most trusted factories and we began our development journey. Because we would not settle on any aspect it took a long time, many rejections and variations, lots of wash testing, 'baby wearer' trials, and endless finessing but finally we knew we had a product we could be proud of and wanted to share with the world.
We are entrepreneurs with a conscience. We believe in leaving the planet in a better place for our children. We are committed to always being 100% organic. However, we definitely aren’t perfect and you will never see us preaching or instilling guilt. Parenthood is filled with enough of that as it is!
Isla & Fraser was built from a love of design and striving to create the very best possible. We understand that as parents you still want to surround yourselves with designs that complement the rest of your life. Each blanket concept is hand sketched from scratch and this love of design will always be at the heart of everything we do. We believe in always learning and listening to our customers.
We will always value our customers feedback and want to keep progressing. We are a family brand with a simple product range. Each item in our shop is inspired by nature, created with care and intended to be loved for longer.
In October 2020 we were awarded with two golds in the Project Baby Awards. These awards are tested and voted for by real parents, making them extra special to us.
Growing up in the Cotswold countryside, my Oma (grandma) was a huge influence on me. She loved fashion and textiles and would always have the sewing machine on the go, making all of the clothes for her family as well as upholstering furniture and interiors. I firmly believe that everything she made was with love and it instilled in me the belief that the products we consume can be built with great care and made to last. Her biggest indulgence was to treat herself to a copy of Vogue and pull out all of the patterns inside for her designs. As soon as I was old enough she taught me how to make a basic patchwork quilt on the sewing machine. These early memories instilled a profound appreciation of textiles in me.
I’ve since spent my career in textile and fashion design working with some of the biggest brands in the world. I began to specialise in knitwear and never looked back. Knitwear is my passion and I find the craftsmanship and beauty of a yarn being knitted really special. At the same time, I quickly became very disillusioned with the ‘fast fashion’ industry and began to study sustainable textiles. I dreamed of one day creating my own product that would use my knowledge and passion for design, knitting, and sustainability.
Growing up in Scotland, my childhood memories are filled with summers swimming in the North Sea and watching bees in the rhododendron bush in our garden. In fact I loved nature and animals so much that I went on to study Zoology at Edinburgh University.
Since then my career took me in a different direction and I have been very fortunate to work for some of the world’s leading retailers. I always knew that I eventually wanted to come back to my childhood passion to help protect and regenerate the natural world. Like many people I have been particularly shocked by the impact that intensive farming is having on biodiversity and feel passionately about trying to buy less and buy better, which is at the heart of what we do at Isla & Fraser.
I have been very inspired by the recent rewilding movement, returning intensively farmed land in the UK back to nature. Being a 100% Organic brand is very important to me, as is the British countryside and it’s native animals, which are all deeply rooted in the core of our brand.